What is Trailblazr?
Trailblazr Group, founded by multi-million dollar Amazon sellers Nathan Richer and Colin Gilliland, is a one-of-a-kind Amazon management company.
We focus on using advanced strategies to launch, optimize, and scale successful brands around the globe. To date, we’ve worked with brands in diverse categories including Food & Beverage, Consumer Electronics, Outdoorsman Products, Arts & Crafts, and we have even sold Tiny Homes.
No matter what category your product or brand falls in, we can help you scale on Amazon.
An estimated 60% of product searches start on Amazon.
We have a proven process to make sure your brand shows up first!
Market Trends 1.0
Do you know what your competitors are doing on Amazon? Do you know what they’re doing right and, more importantly, what they’re doing wrong?
Comparative Analysis:
Figuring out what your competition is doing is crucial to your brand’s success. It can be the difference between seeing a product’s market share grow quickly or stagnate and potentially die entirely.
The online world has made it possible to quickly visualize and analyze what your competitors are doing. Whether you’re looking to launch a new product or scale an existing one, we can find the opportunities in your category to make it a success.
Market Trends 2.0
The comparative analysis is the pregame preparation. The situational analysis is the kickoff.
Situational Analysis:
After we uncover what your competitors are doing, we analyze every angle of your product (or potential product). Price point, product positioning, and brand optics all have to be considered while developing a strategy for success on Amazon.
We identify your product/market fit and conceptualize:
a) how your product succeeds in it’s current category
b) how it would likely perform under different conditions
c) if better opportunities exist for your brand and products.
Trend Analysis & Benchmarking
No one is 100% perfect on Amazon. Literally every single one of your competitors could be doing something better to improve sales, customer interaction, ad effectiveness, and more. Let us help you gauge the metrics that are most important to your brand and growth.
We know what KPI’s are important on Amazon. We identify what results your brand should see and strategically work to improve them. Winning on Amazon is a gradual process, but you should always be seeking improvement.
Listing Construction
After our research is complete, our team will begin building (or rebuilding) your listings. We perform extensive SEO research that utilizes authentic Amazon search data and trends.
Amazon SEO:
These terms provide the basis for our bullet copy, titles, product descriptions, enhanced brand content, storefront, and backend optimization.
Down the line when we begin sponsored product and brand ad campaigns, this research will serve as the cornerstone of our search volume and market share strategies.
Rapid Growth Tactics
Amazon has a variety of programs that you should consider taking advantage of… we can also tell you if your competition is using them.
Programs and accelerator tools:
Amazon FBA
Amazon Brand Registry
Amazon Early Review Program
Subscribe & Save (if you qualify)
Automated Review & Follow-up Systems
Campaign Strategy
Many consulting firms or ad agencies believe that traffic starts and ends on Amazon. We believe that using a multi-channel traffic strategy can increase your results – saving you ad spend and delivering faster organic growth.
The advertising landscape is more competitive now than ever before, but Amazon still converts at rates that Facebook and Google can’t touch. We want to help you be where your customers are and to approach them the right way.
Amazon SEO
In order for your product page to rank well on the Amazon platform, you need to focus on a few things:
- Keyword research and analysis
- Keyword placement on the frontend as well as the backend of your listing
- Conversion rate
- Sales
- Outside traffic
While there are many other elements that go into the algorithm, we have developed tactics and strategies to get your product listing on the first page of Amazon for your important keywords.
Vision & Timeline
Mapping out your strategic initiatives takes time. Trying to estimate where you’ll be in 3 months, 6 months or a year out is even harder.
Let us help guide you through the Amazon’s jungle of options (yes, an Amazon play on words… clever) and design a timeline for your brand and product catalog growth.
Evaluation & Optimization
Agility and adaptation is really the only way to succeed in eCommerce. Amazon makes it easy to evaluate your marketing tactics and adjust quickly.
We’re specialists at running the split-testing gamut to pinpoint what works and eliminate what doesn’t.
The 3 Steps to Amazon Success
We try to make the process as straightforward as possible. The key is we will always work WITH you as we grow your business using the Amazon marketplace.
Step 1: Contact Trailblazr
Let us be your guide! Send us a message today.The Amazon Marketplace Doesn't Need to Be Confusing
Reach out to us and we will help you blaze your own trail through the very rewarding Amazon Marketplace.
Step 2: We Will Take Care Of The Rest...
We will walk you through all the nitty-gritty details of the entire Amazon process.Research, Build & Optimize
We will do the initial research, build your listings and ad campaigns and then constantly be optimizing so you get the best results possible.
Step 3: Enjoy The Trailblazing Ride
We are with you every step of the way on this exciting Amazon ride.Watch Your Amazon Profits Grow
We will provide you with bi-weekly reports highlighting your key performance indicators as well as what the next steps will be.
What to Expect
We understand that launching or scaling your brand on Amazon can be overwhelming. We are with you every step fo the way and want to give you an idea of what you can expect throughout the process.
Deliverables & Scope
Depending on your needs, the scope varies. In addition to the services described elsewhere, we have top-notch graphic designers, photographers, and videographers available.
We can also help set-up customer service and support teams, if needed.
Enjoyable & Effective Collaboration
Our goal is to use our knowledge, experience and expertise to help you scale your brand on Amazon. We want to see your company succeed and we will work closely with you to make that happen.
We understand the nuances of business and as such we will always be honest and transparent with you. We strive to forge long-lasting partnerships that are fun and of course profitable.
Colin Gilliland
Colin has managed multiple Amazon brands for Grammy-winning country performer Zac Brown – ranging from high-end audio gear to grocery and outdoorsman product categories.
Colin began his digital marketing career in 2014 while developing, managing, and scaling 6-figure digital products in the health and fitness industry.
Nathan Richer
Nathan has been heavily involved in the Amazon space since 2013. Over that time, he has launched, scaled, and sold multiple brands, presented on stages around the world and taught thousands of people how to successfully launch their own Amazon businesses.
He brings 10+ years of marketing knowledge and skills to the Trailblazr team and can often be found pouring over the latest product page optimization or traffic generation strategies.
Apply to Work with Trailblazr
If you want to launch or scale your brand on Amazon, simply fill out the form below and let’s see if we would be a good fit to work together.
Just like you working with vendors and sales reps, we’re selective, too. Trailblazr Group manages a limited number of brands to ensure high-impact results.
Even if we can’t work with your brand at this time, we reply to every inquiry – so don’t hesitate to contact us